PX
PX
PX
A conceptual coffee company specializing in canned coffee blends with Paraxanthine (PX): a novel caffeine replacement.
A conceptual coffee company specializing in canned coffee blends with Paraxanthine (PX): a novel caffeine replacement.
A conceptual coffee company specializing in canned coffee blends with Paraxanthine (PX): a novel caffeine replacement.
What is
Paraxanthine?
What is
Paraxanthine?
What is
Paraxanthine?
Paraxanthine is the primary metabolite of caffeine, naturally produced in the body after consuming coffee.
Paraxanthine is the primary metabolite of caffeine, naturally produced in the body after consuming coffee.
Paraxanthine is the primary metabolite of caffeine, naturally produced in the body after consuming coffee.
Novel Benefits
Novel Benefits
Novel Benefits
Enhanced alertness without the drawbacks of caffeine:
Enhanced alertness without the drawbacks of caffeine:
Enhanced alertness without the drawbacks of caffeine:
1. Does not stimulate the cardiovascular system, avoiding jitters and other overstimulating side effects.
2. Has a shorter half-life, allowing for consumption later in the day without impacting sleep.
1. Does not stimulate the cardiovascular system, avoiding jitters and other overstimulating side effects.
2. Has a shorter half-life, allowing for consumption later in the day without impacting sleep.
1. Does not stimulate the cardiovascular system, avoiding jitters and other overstimulating side effects.
2. Has a shorter half-life, allowing for consumption later in the day without impacting sleep.
Design Goals
Design Goals
Design Goals
1
1
1
Encapsulate the product's innovative and functional nature
Encapsulate the product's innovative and functional nature
Encapsulate the product's innovative and functional nature
2
2
2
Appeal to the diverse coffee-loving audience with a specific focus on those who crave a boost at untraditional hours.
i.e. Late-night study/gym sessions or a night out.
Appeal to the diverse coffee-loving audience with a specific focus on those who crave a boost at untraditional hours.
i.e. Late-night study/gym sessions or a night out.
Appeal to the diverse coffee-loving audience with a specific focus on those who crave a boost at untraditional hours.
i.e. Late-night study/gym sessions or a night out.
Execution
Execution
Execution
"Industrial-chic" packaging that balances the raw, functional appeal of brutalist design with the elegance of personal touch.
"Industrial-chic" packaging that balances the raw, functional appeal of brutalist design with the elegance of personal touch.
"Industrial-chic" packaging that balances the raw, functional appeal of brutalist design with the elegance of personal touch.
Colors, Logo, Packaging Material, Typeface
Colors, Logo, Packaging Material, Typeface
Colors, Logo, Packaging Material, Typeface
Elements
Elements
Elements
The use of a textured, diamond plate metal for the can's surface imparts a tactile quality rarely seen in beverage packaging, mirroring the innovative nature of the PX product.
The material's industrial nature also alludes to the product’s functional benefits.
Contrasting this toughness is the graceful, signature-style logo. This element injects a personalized and artistic quality, softening the hard edges of the industrial backdrop and welcoming a wider audience.
The use of a textured, diamond plate metal for the can's surface imparts a tactile quality rarely seen in beverage packaging, mirroring the innovative nature of the PX product.
The material's industrial nature also alludes to the product’s functional benefits.
Contrasting this toughness is the graceful, signature-style logo. This element injects a personalized and artistic quality, softening the hard edges of the industrial backdrop and welcoming a wider audience.
The use of a textured, diamond plate metal for the can's surface imparts a tactile quality rarely seen in beverage packaging, mirroring the innovative nature of the PX product.
The material's industrial nature also alludes to the product’s functional benefits.
Contrasting this toughness is the graceful, signature-style logo. This element injects a personalized and artistic quality, softening the hard edges of the industrial backdrop and welcoming a wider audience.
Package Design
Package Design
Three Blends
Three Blends
Light (75mg), Original (100mg) & Strong (200mg)
Light (75mg), Original (100mg) & Strong (200mg)
Brand Pattern & Bulk Packaging
Brand Pattern & Bulk Packaging
Visuals Emphasizing PX is a Coffee Product
Visuals Emphasizing PX is a Coffee Product
OOH Advertisment
OOH Advertisment
PX Corporate Offices
PX Corporate Offices
PX In Context
PX In Context
At The Gym, The Bar, Work & On Social
At The Gym, The Bar, Work & On Social
PX Microwave-Safe Tumbler
PX Microwave-Safe Tumbler
Package Design
Three Blends
Light (75mg), Original (100mg) & Strong (200mg)
Brand Pattern & Bulk Packaging
Visuals Emphasizing PX is a Coffee Product
OOH Advertisement
PX Corporate Offices
PX In Context
At The Gym, The Bar, Work & On Social
