X Shore
Swedish all-electric boating company that recently released a new model aimed at marine professional industries: The X Shore PRO.
X Shore
Swedish all-electric boating company that recently released a new model aimed at marine professional industries: The X Shore PRO.
X Shore
Swedish all-electric boating company that recently released a new model aimed at marine professional industries: The X Shore PRO.
The Ask
The Ask
Increase the new model's market penetration in North America, particularly among institutional and corporate clients, while reinforcing X Shore's commitment to sustainability.
Increase the new model's market penetration in North America, particularly among institutional and corporate clients, while reinforcing X Shore's commitment to sustainability.
Chosen Target
Chosen Target
Luxury waterfront hotels that offer their guests aquatic excursions.
Luxury waterfront hotels that offer their guests aquatic excursions.
$130.8 billion market size
3k+ North American waterfront hotels
Face pressure when it comes to sustainable practices and offering premiere customer experience (CX)
$130.8 billion market size
3k+ North American waterfront hotels
Face pressure when it comes to sustainable practices and offering premiere customer experience (CX)
The Ask
Increase the new model's market penetration in North America, particularly among institutional and corporate clients, while reinforcing X Shore's commitment to sustainability.
Chosen Target
Luxury waterfront hotels that offer their guests aquatic excursions.
$130.8 billion market size
3k+ North American waterfront hotels
Face pressure when it comes to sustainable practices and offering premiere customer experience (CX)
Execution
3-Part B2B Campaign to…
3-Part B2B Campaign to…
3-Part B2B Campaign to…
Execution
GET
GET
GET
Luxury waterfront hotels
Luxury waterfront hotels
Luxury waterfront hotels
TO
TO
TO
See the value that the X Shore PRO could add to their fleet of traditional boats
See the value that the X Shore PRO could add to their fleet of traditional boats
See the value that the X Shore PRO could add to their fleet of traditional boats
BY
BY
BY
Proving that an X Shore PRO would enhance CX by facilitating memorable, seamless, and unique aquatic experiences for guests.
Proving that an X Shore PRO would enhance CX by facilitating memorable, seamless, and unique aquatic experiences for guests.
Proving that an X Shore PRO would enhance CX by facilitating memorable, seamless, and unique aquatic experiences for guests.
Insight
Insight
Insight
The X Shore PRO's silent electric motor allows boaters to be one with nature without polluting it, facilitating an aquatic experience:
Undisturbed.
The X Shore PRO's silent electric motor allows boaters to be one with nature without polluting it, facilitating an aquatic experience:
Undisturbed.
The X Shore PRO's silent electric motor allows boaters to be one with nature without polluting it, facilitating an aquatic experience:
Undisturbed.
Activation #1
Activation #1
Activation #1
A Gift
A Gift
A Gift
Playing on the concept of a "ship in a bottle" and collaborating with a fellow sustainable Swedish company, Absolut Vodka, 500 target hotels will receive a memorable gift.
Playing on the concept of a "ship in a bottle" and collaborating with a fellow sustainable Swedish company, Absolut Vodka, 500 target hotels will receive a memorable gift.
Playing on the concept of a "ship in a bottle" and collaborating with a fellow sustainable Swedish company, Absolut Vodka, 500 target hotels will receive a memorable gift.
Activation #2
Activation #2
An Experience
An Experience
Seven select hotels, deemed likely buyers, receive the gift and an invitation to an exclusive 'sea-to-table' event in the FL Keys.
The shape of this invitation is inspired by a hotel's 'Do Not Disturb' sign, aligning perfectly with our insight of 'undisturbed'.
Seven select hotels, deemed likely buyers, receive the gift and an invitation to an exclusive 'sea-to-table' event in the FL Keys.
The shape of this invitation is inspired by a hotel's 'Do Not Disturb' sign, aligning perfectly with our insight of 'undisturbed'.
The event offers hotel executives a firsthand glimpse of what they can provide their guests: a serene journey paired with sustainable dining, emphasizing the health and preservation of aquatic life.
The event offers hotel executives a firsthand glimpse of what they can provide their guests: a serene journey paired with sustainable dining, emphasizing the health and preservation of aquatic life.
Activation #3
Activation #3
Follow Up
Follow Up
A short video documenting the experience is emailed to guests (audio proving The Power of Silence) along with an opportunity to schedule a personal meeting with an X Shore executive.
A short video documenting the experience is emailed to guests (audio proving The Power of Silence) along with an opportunity to schedule a personal meeting with an X Shore executive.
KPI
Increase X Shore Brand Awareness to North American Hotels
1. Increase the number of serious inquiries: Follow-up Email includes an opportunity to meet with an X Shore executive.
2. LinkedIn engagement: Video content would be hard for guests not to share.
Potential second-degree reach = 1,400,000
Potential second-degree reach = 1,400,000
7 (guests at dinner) × 1,000 (avg # connections) = 7,000 initial direct reach + 1,400 additional shares (LinkedIn's average network multiplier is around 20%)
7 (guests at dinner) × 1,000 (avg # connections) = 7,000 initial direct reach + 1,400 additional shares (LinkedIn's average network multiplier is around 20%)
KPI
Increase X Shore Brand Awareness to NA Hotels
1. Increase the number of serious inquiries: follow-up email includes an opportunity to meet with an X Shore executive
2. LinkedIn engagement: Video content would be hard for guests not to share.
Additional Brand Touch Points
Additional Brand Touch Points
Refreshed
Landing Page
Refreshed
Landing Page
The X Shore PRO in various recognizable NA locations, helping potential customers envision the boat in environments that resemble where they live and work.
The X Shore PRO in various recognizable NA locations, helping potential customers envision the boat in environments that resemble where they live and work.
Electric Charging Bouy
Electric Charging Bouy
Enhances the undisturbed boating experience, increases brand awareness for boaters moored outside of target locations, and distinguishes X Shore from competitors by exploring a recent innovation in charging tech.
Enhances the undisturbed boating experience, increases brand awareness for boaters moored outside of target locations, and distinguishes X Shore from competitors by exploring a recent innovation in charging tech.
Strategy: Sarah Snyder & Isabella Del Mar Uribe
Art Direction: Sarah Snyder
Copy Writing: Isabella Del Mar Uribe
Strategy: Sarah Snyder & Isabella Del Mar Uribe
Art Direction: Sarah Snyder
Copy Writing: Isabella Del Mar Uribe
Activation #2
An Experience
Seven select hotels, deemed likely buyers, receive the gift and an invitation to an exclusive 'sea-to-table' event in the FL Keys.
The shape of this invitation is inspired by a hotel's 'Do Not Disturb' sign, aligning perfectly with our insight of 'undisturbed'.
The event offers hotel executives a firsthand glimpse of what they can provide their guests: a serene journey paired with sustainable dining, emphasizing the health and preservation of aquatic life.
Potential second-degree reach = 1,400,000
7 (guests at dinner) × 1,000 (avg # connections) = 7,000 initial direct reach + 1,400 additional shares (LinkedIn's average network multiplier 20%)
Activation #3
A Follow Up
A short video documenting the experience is emailed to guests (audio proving The Power of Silence) along with an opportunity to schedule a personal meeting with an X Shore executive.
KPI
Increase X Shore Brand Awareness to NA Hotels
1. Increase the number of serious inquiries: Follow-up Email includes an opportunity to meet with an X Shore executive
2. LinkedIn engagement: Video content would be hard for guests not to share.
Electric
Charging Bouy
Enhances the undisturbed boating experience, increases brand awareness for boaters moored outside of target locations, and distinguishes X Shore from competitors by exploring a recent innovation in charging tech.
Refreshed
Landing Page
The X Shore PRO in various recognizable NA locations, helping potential customers envision the boat in environments that resemble where they live and work.