Purell
The original hand sanitizer and leader in the U.S. sanitization industry
Purell
The original hand sanitizer and leader in the U.S. sanitization industry
The original hand sanitizer and leader in the U.S. sanitization industry
This product in a concept and is not affiliated with the Purell brand
This product in a concept and is not affiliated with the Purell brand
This product in a concept and is not affiliated with the Purell brand
The Context
The Context
The Context
In the face of declining sales due to increased competition post-pandemic, Purell must seek innovation to reclaim its industry leadership.
I designed a conceptual product fit for the Purell brand that addresses an unmet sanitation need.
In the face of declining sales due to increased competition post-pandemic, Purell must seek innovation to reclaim its industry leadership.
I designed a conceptual product fit for the Purell brand that addresses an unmet sanitation need.
In the face of declining sales due to increased competition post-pandemic, Purell must seek innovation to reclaim its industry leadership.
I designed a conceptual product fit for the Purell brand that addresses an unmet sanitation need.
Did You Know?
Did You Know?
Did You Know?
Our phones are 10x dirtier than an average toilet seat and most people are not in the habit of thoroughly disinfecting them.
Our phones are 10x dirtier than an average toilet seat and most people are not in the habit of thoroughly disinfecting them.
Our phones are 10x dirtier than an average toilet seat and most people are not in the habit of thoroughly disinfecting them.
Insights
Insights
Insights
Post-pandemic "visible hygiene"
People are prioritizing public displays of hygiene more than ever, so they would certainly opt to clean their phones if the opportunity was directly presented and could be easily accomplished.
UV-C phone-friendly cleaning technology
Most liquid disinfectants wear down the screen’s protective coating, but quality UV-C light kills 99.99% of various pathogenic bacteria.
Post-pandemic "visible hygiene"
People are prioritizing public displays of hygiene more than ever, so they would certainly opt to clean their phones if the opportunity was directly presented and could be easily accomplished.
UV-C phone-friendly cleaning technology
Most liquid disinfectants wear down the screen’s protective coating, but quality UV-C light kills 99.99% of various pathogenic bacteria.
Post-pandemic "visible hygiene"
People are prioritizing public displays of hygiene more than ever, so they would certainly opt to clean their phones if the opportunity was directly presented and could be easily accomplished.
UV-C phone-friendly cleaning technology
Most liquid disinfectants wear down the screen’s protective coating, but quality UV-C light kills 99.99% of various pathogenic bacteria.
Leveraging these insights, I designed a hypothetical product to:
Leveraging these insights, I designed a hypothetical product to:
Leveraging these insights, I designed a hypothetical product to:
1
1
1
Revitalize the Purell brand
Revitalize the Purell brand
Revitalize the Purell brand
2
2
2
Meet new human needs
Meet new human needs
Meet new human needs
3
3
3
Complement existing habits
Complement existing habits
Complement existing habits
The next addition to your visible hygiene routine
The next addition to your visible hygiene routine
The next addition to your visible hygiene routine
A Touchless UV-C light dispenser that sanitizes your phone in only 20 seconds, just as long as your handwashing session should last.
A Touchless UV-C light dispenser that sanitizes your phone in only 20 seconds, just as long as your handwashing session should last.
A Touchless UV-C light dispenser that sanitizes your phone in only 20 seconds, just as long as your handwashing session should last.
Dual-focus Differentiation
Dual-focus Differentiation
Dual-focus Differentiation
Phone Soap aims to redefine the brand’s market position by refreshing an existing, but less recognized product category (hand soap) while pioneering a new technological innovation (UV sanitization).
Phone Soap aims to redefine the brand’s market position by refreshing an existing, but less recognized product category (hand soap) while pioneering a new technological innovation (UV sanitization).
Phone Soap aims to redefine the brand’s market position by refreshing an existing, but less recognized product category (hand soap) while pioneering a new technological innovation (UV sanitization).
OOH Campaign
OOH Campaign
OOH Campaign
Placement
Placement
Placement
Dispensers are strategically mounted at eye level so you will not leave your phone behind.
B2B sales to meet you where you are. Phone Soap is placed in the hotspot locations we know to be the germiest: schools, bars, and airports.
Dispensers are strategically mounted at eye level so you will not leave your phone behind.
B2B sales to meet you where you are. Phone Soap is placed in the hotspot locations we know to be the germiest: schools, bars, and airports.
Dispensers are strategically mounted at eye level so you will not leave your phone behind.
B2B sales to meet you where you are. Phone Soap is placed in the hotspot locations we know to be the germiest: schools, bars, and airports.
Wall Safe Decal
Wall Safe Decal
Wall Safe Decal
Allows companies to mark their UV sanitation locations without amending signage.
Allows companies to mark their UV sanitation locations without amending signage.
Allows companies to mark their UV sanitation locations without amending signage.
Brand
Brand
Brand
Additional brand colors and adjusted logo used for UV Purell products.
Additional brand colors and adjusted logo used for UV Purell products.
Additional brand colors and adjusted logo used for UV Purell products.
